How To Create Content Marketing That Will Expand Your Audience?

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose

your business. 

Seems easy, right? Often, companies will simply share general content marketing materials to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, develop a strategic Thought Leadership content marketing campaign that catered to your target market. Furthermore, consider the people who genuinely need or care about what your business offers, rather than wasting time, effort, and resources creating general, unfocused content. Successful content marketing involves promoting your business products and services directly to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies to understand more about the company’s values and goals. Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content marketing will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

How to Approach Your Thought Leader Content Marketing:-

Consider these techniques to guide your Thought Leadership content marketing to expand and strengthen your loyal consumer following:

Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Beyond doing this, look for trends to find why these people are interested and if others like them haven’t been reached yet. 

Conduct customer research to learn how they will respond to your thought leadership content marketing. Request participation in surveys, polls, social media comments, and more to learn about your existing impression of your audience and how you can improve your platform. 

RELATED POST: Why  Brokers Should Share Their Expertise Within Content Marketing

Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.

Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.

Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 

Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, making them original and engaging for your audience.  

Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

ALSO VIEW: 8 promising market verticals to enhance CAS practice

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge of the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes. 

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Planning Your Thought Leadership Content Marketing

At Article-Writing. co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our content marketing strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package. 

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Why Real Estate Brokers Should Share Their Expertise Within Content Marketing

 Elevate Your Platform Through Content Marketing

As a real estate broker, you hold plenty of power as a Thought Leader in your industry. You’ve done the hard work and training and now run your own business. Depending on your setting, your clientele may include a loyal base, but it could always be bigger, right? 

To grow your business further, think of the benefits of effective content marketing as a Thought Leader in real estate. With an active, well-developed online presence, you will position yourself as a reputable resource that other experts in your field will value.

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Beyond that, your insightful, engaging content marketing shared through your personal voice could make you stand out among other brokers. By creating blogs, guest posts, and social media content, you could boost your position in real estate and grow your brokerage enterprise.

These are among the main benefits you will experience from your content marketing as a real estate Thought Leader: 

Making It Easier for Clients to Find You-

Before house hunting, potential homebuyers will do their own search for the right real estate brokerage. During this hunt, they’ll seek a business-led by an expert broker with the resources and insights to help them navigate the market. Home sellers will do the same as they look for professionals who will help them achieve a speedy, profitable sale. 

Your content marketing as a real estate Thought Leader could be what will earn your business these clients over other brokers. Why? 

Your potential clients learn about your exceptional knowledge and gain a glimpse of your personality and values as a real estate broker. 

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Through your content marketing, you can show that you care about guiding clients to thrive in their real estate adventures. Reel in more business by promoting your personal brand and building trust among clients before you’ve ever met. 

You can boost your website SEO ranking to be among the first brokerages in your area listed on SERPs when your clients conduct their real estate brokerage hunt.

Establishing Yourself as an Industry Expert Through Content Marketing

By sharing your industry insights, you’re making it clear that you are in touch with everything happening in real estate. Your content can include updates on the market conditions and explain what they mean to your followers. Informative, engaging materials will be the building blocks to establishing your reputation as a Thought Leader in your community. 

As a broker, you sit at the center of your business branding. Through your content marketing, you will establish more credibility around your brokerage firm. Consequently, clients will be compelled to choose your services over other competitors. 

Consider this stat: Website traffic for businesses run by Thought Leaders who participate in content marketing will climb 7.8x higher than for companies whose leaders are inactive. You have a voice that could expand your brokerage following and elevate your business reputation. That’s why you should be vocal over social media and through your business blog or guest posting.

Expanding Your Real Estate Network  

A strong network in real estate is essential to your business success. By having an “in” with parties involved in your community real estate, you can earn early access to listings before they hit the market or connect with developers with newly constructed real estate. From insurance brokers, lenders, stagers, and more, your work requires collaborating with many real-estate-related services. That’s why it never hurts to build your professional network. 

Through your content marketing as a real estate Thought Leader, you will establish yourself as a reliable resource that your network members will value. Watch your number of followers climb as you continue sharing more content that’s shareable for your network and will engage other industry professionals. Your publications could start a conversation about industry happenings, attracting more readers, including clients and other industry professionals who will follow and support your business. 

How Article-Writing.co Will Elevate Your Online Content Marketing

For years, real estate experts have trusted Article-Writing. co for their content marketing. We have been establishing brokers, agents, and other real estate professionals as Thought Leaders to bring them more clientele and enhance their credible reputation in their communities. 

Got a voice? We’ll amplify it. 

Our experts will learn about your personal voice and interweave them with your business values through our strategy calls. We will incorporate your unique angle on the real estate market and target your focused clientele, whether local, international, luxury, commercial, and beyond, to write impactful content marketing materials using your unique voice and outlook. Our real estate clients value our talent for creating content that enhances their exposure in the industry and has contributed to their success in the industry. 

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Your Personalized Article-Writing. co Thought Leadership Package

At Article-Writing, we know you have a lot on your plate. Let us share your voice as a real estate Thought Leader on your behalf, so you don’t need to add more time to your busy schedule to write your own materials. Our strategists will develop a plan and create well-crafted content to represent your personal and professional brand through your custom Thought Leadership Package.  CLICK BELOW

8 promising market verticals to enhance CAS practice

 

promising market verticals to enhance CAS practice

Explore these 8 promising market verticals to enhance CAS practice

It may sound counterintuitive, but narrowing your firm's focus to specialize in one or more markets can actually increase your firm's growth prospects.

Specifically, it holds true for your CAS practice. Once your firm is committed and ready for advisory services, your ability to build and maintain momentum depends on your ability to enter the market that needs your guidance and support the most.

This means knowing in-depth how an industry works vertically with what is important to that business, how they make money, what their challenges are, and so on. Opportunities, improve operational skills, and earn more money!

By focusing on your messaging and choosing the right target market, the companies you listen to will differentiate themselves from each service provider. And most importantly for your bottom line, customers will pay more if you have an expert who is a good fit for their needs.

RECOMMENDED: How To Create Content Marketing That Will Expand Your Audience?

But choosing the right market is the key to your success.

What type of business client wants more from basic tax and auditing services?

What language and method does the team need to learn to pay the price?

Which market vertical is the best fit for your current accounting advisory services?

Where is the biggest opportunity?

While some industries share similarities and opportunities, others require somewhat more specific and detailed attention, especially where consultants are concerned. 
To help, we've compiled a list of vertical vertical projections that include the estimated size of the industry and the niche market – which can be searched for your particular accounting consultant's practice.

1. Tech Startups

It comes as a surprise. Tech startups make up a huge market and they have a unique need for almost every financial service. From accounting to advising, tech startups typically don't have the human resources to keep financial experts on their paychecks. This opens up opportunities for companies that want to focus on startups at every stage of their development.

 

Estimated market size

The tech startup sector is witnessing continuous growth. As of 2019, the segment was estimated to be worth less than ₹20 billion.

 

Low market in tech startups

Healthcare Software Tools

AI / ML Tools

government equipment

 

2. Healthcare

Healthcare is a space that gives the idea of ​​not being accessible to most small to medium sized organizations. That may be true, but only if you look at it from the perspective of going into the biggest healthcare companies. Fortunately, there are plenty of opportunities for small organizations to enter the healthcare sector!

 

Estimated market size

As you can imagine, the healthcare market is huge. At ₹8.45 trillion in 2018 and growing at an annual rate of 7.3%, this market is ripe with opportunities. A useful tip is to focus on those small and medium-sized health care businesses versus large corporations.

 

Healthcare with fewer markets

medical practice management

physical therapy

wellness retail

 
3. B2B Service

The B2B industry is equally large and early, with SaaS (Software as a Service), and more traditional theatrical B2B businesses growing daily. The main advantage of the B2B industry is that it has gone digital for the people with whom they work, overcoming many geographic barriers.

Estimated market size.

The B2B services industry is measured globally, so although most businesses are located in the US, they can still enter the global market. The global B2B services industry was valued at ₹5.7 trillion in 2019.

 

Fewer markets in B2B services

Information security

Mother-in-law

Selling via internet

 

4. Ecommerce

Ecommerce is undoubtedly one of the fastest and most dynamic verticals today. This includes everyone from Amazon to local hardware stores that are just entering the online shopping space. In addition, e-commerce serves as a supplemental income for brick and mortar stores and traditional Tihi retailers, and even some traditional Tithi stores that want to diversify their sales revenue.

 

Estimated market size

The global media/publishing industry had a global revenue of 258 in 2019. Billion billion dollars, and it has been growing steadily ever since. This is because more subsets such as book publishing and niche publications have also grown.

ALSO READ:  HOW MUCH DOES IT COST TO RECREATE AN ACCOUNTING TECH STACK?

 

Low market in business

Nutrition and health products

Eco-friendly and sustainable products

Men's products

 

5. Education

The education sector has improved in recent years due to explosive growth in every aspect of distance education. It is important to remember that education goes beyond traditional institutions, but includes all departments. And like the service industry, the reach of education is global.

Estimated market size

With $ 1.6 trillion and 2.6% annual growth, the education industry is broad. You will find that due to the widespread use of distance learning solutions, there are learning applications for almost every industry.

 

Niche market in education

Business and Entrepreneurship

Hobby and recreational activities

Corporate education solutions

 

6. Consumer service

With more than 455,000 organizations dedicated to providing consumer services, there is no shortage of customers in this vertical. If you are unfamiliar with the context of consumer service, this is a business dedicated to helping people. An example of this would be child care, food distribution, car rental, etc.

 

Estimated market size

The U.S. consumer services market has an estimated revenue of $ 300 billion. And as hundreds of new businesses meet specific needs due to epidemics and other changes in habits, the sector will continue to grow at a steady pace.

 

Niche market in consumer services

Auto repair

Landscape

Pet boss

 

7. Publication

The media and publications have certainly changed over the past decade. Traditional media and publishing centers have declined, but that doesn't mean the industry as a whole is declining. It just hints that the industry has changed and it is now open to many more players.

Estimated market size

The global media/publishing industry had a global revenue of 258 in 2019. Billion billion dollars, and it has been growing steadily ever since. This is because more subsets such as book publishing and niche publications have also grown.

 

Low market in media/publishing

Photography

Self-help and psychological therapy

Niche game

 

8. Compromise

With more than 68000 employers in the construction industry and over a 7 million employees in the United States, the industry has reached a point where many companies have become experts in some way or another. The size and dynamics of the industry varies from state to state, and many contractors are looking for a smaller firm that may be locally or regionally based.

 
Estimated market size

The contractor industry creates approximately 1.3 trillion worth of structures each year, which means a lot of accounts payable and acceptable work!

 

lower market in the deal

Interior reconstruction

Roof

Commercial project

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Build the ability to tackle a new workspace

To be honest, there is no dearth of niche markets in every vertical covered in this article. And as statistics show, there is a lot of room for growth in every niche.

But the real question is about your organization's ability to provide specialized accounting services. 

What can you do

There are many ways to open up power and increase bandwidth in your firm and taking advantage of technology to automate the tasks behind your niche CAS practice is an option. Save time, reduce your overhead, and plan to enter a new market by exploring automation with BotKeeper.

Click below to learn exactly how you can get $100!

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